ChatGPT — best overall
ChatGPT remains the assistant every rival gets measured against, and as of July 2026 it covers more ground than any of them: GPT-5.6 reasoning models, image generation, voice, deep research, Codex coding agents, and custom GPTs in one app. OpenAI moved GPT-5.6 to general availability on July 9, 2026; Plus subscribers get the full lineup (the Sol, Terra, and Luna variants) with a 256K-token reasoning context.
The plan ladder rewards paying. Free accounts get limited GPT-5.5 Instant with a 27K-token context, roughly 12 pages of text. The $8/mo Go tier doubles context to 54K but may include ads; Plus at $20/mo adds the GPT-5.6 models; Pro starts at $100/mo with GPT-5.6 Sol Pro and a 400K reasoning context. Unlike Gemini, which serves its Pro-class model to free users part of the time, OpenAI keeps every frontier model behind the paywall.
Two caveats: ChatGPT trains on consumer chats unless you disable "Improve the model for everyone" in Data Controls, and its free tier is now the stingiest of the big three. Adoption is another story entirely: 8.8 million App Store ratings averaging 4.8 stars.
- Broadest feature set: agents, deep research, images, voice, custom GPTs
- GPT-5.6 lineup with 256K reasoning context at $20/mo
- $8 Go tier is the cheapest entry into a frontier-lab assistant
- Largest ecosystem and integration support of any pick here
- Weakest free tier of the big three: 27K context, quick downgrades
- Trains on your chats by default; opt-out is buried in settings
- Go tier may include ads
Choose ChatGPT you want one assistant that does everything well and can live with a thin free tier.